All sites are generated with the same “basic” layout, but with full customizability. For each of the “basic” sections, you can change images, text, color schemes, etc. You can change the “template” by adding new sections, rearranging section, changing images, color schemes, etc. Essentially, the user is in full control of what their site will look like after making their own customizations. The initial “basic” template is just the starting point that all websites begin with.
In the near future, we will be offering pre-made template options that will include different sections, different layouts, color schemes, etc. This feature will save our users some time by not having to customize their sites starting from the “basic” template. This feature should be available this year.